Be you Brand Academy
Buy now
Learn more
Welcome to Be You Brand-START HERE
WELCOME TO BE YOU BRAND!
1- Save login to this portal
2-Academy Roadmap Checklist
3 -Download the Be You Brand Academy Google Calendar
4 -Fill out your on boarding questionnaire
5 -Download Slack
Quick links
Week 1- Kickoff Module! Six Steps to Clarity
Steps To Clarity Intro
Step 1 - Self Assessment
Step 2 _ Mindset
Step 3-Vision for your life.mp4
Step 4-Vision -Your Business
Step 5 Start your Mindset journey
Step 6 - Your Initial Offer
MODULE 1 -THE BIG PICTURE Of your Brand and Business
Delayed 7 days
Be you Brand : 3 phases of building your brand
The Formula for Brand Clarity + I help statement
Understanding The Cycle of content Creation + Customer journey
MODULE 2-BRAND STRATEGY- In Depth Self Discovery
Delayed 14 days
You Personal & Business Why
Crafting your Mission + Vision Statements
Brand Biography- the foundations to your brand stories
Personal Brand Story Writing Format LIVE TRAINING
Monthly + QuarterlySocial Media Audit
MODULE 3-BRAND STRATEGY - IDEAL CLIENT
Delayed 30 days
1-Personal Branding VS Content Pillars-Market research intro
1-ACTION TASK- PersonalBrand Pillars + I help Statement +Market Research.pdf
Understanding your Ideal client Avatar .mp4
Ideal Client Avatar- What are they saying?
Costumer Experience ( brand voice-costumer touch points)
YOUR BRAND PERSONALITY
MODULE 4-Content Creation Mastery- The Vehicle for your Brand
Delayed 45 days
Content Creation 101
social-media-copy-101-training.mp4
Content and Potency
Content Creation Checklist (1).pdf
Systemizing your content Creation WEEKDAY SYSTEM
Repurposing your content + WEEKLY THEME SYSTEM + Video Lesson
The 3 Types of Content FOR CONVERTING Followers into PAYING CLIENTS
OFFER BASED CONTENT CREATION
Reels training BE you BRAND.mp4
Instagram reels 101 Training.pdf
Content Creation going back to Basics when your business is growing
Creating Carousels in IG
Organizing Your Content: Using Mind mapping
Be you Brand - LEVERAGING VIDEO to Grow your Brand- Content
Delayed 70 days
GOING LIVE VIDEO TRAINING.mp4
Going LIVE CHALLENGE- CLICK HERE TO GET STARTED
Going Live Guidelines Cheatsheet.pdf
INSTAGRAM Trainings
Instagram Training 101
Highlights COVER training.mp4
How to use #HASHTAGS on social media
Email Marketing
Email Marketing 101 w/ guest speaker Elise Cruz
Email marketing 101 Q&A watch after Elise's training
Email Marketing 101 - PART II
Email Marketing 101 PART 3 w/ guest speaker Elise Cruz.mp4
Email Marketing 101 Workshop
MODULE 5-VISIBILITY/ REACH GROWTH
Visibility 90 Day Sprint
BYB Networking 101 - Part 1 .mp4
BYB Networking 101 - Part 2.mp4
BYB Networking 101 Part 3 Attendees Q&A.mp4
What to do after networking_The follow up strategy.mp4
Creating Win Win Collaborations
MODULE 6-SALES
Lead Generation 101 PART 1
Profit Planning session
Profit planning Q&A
Networking 1-2-3 are essential for success under lead generation
Lead Generation Scripts and resources ( Trello leads tracking board )
How To Do A Sales Call (update 2025)
Sales Call Blueprint _2025 Updated
MODULE 7 -MINDSET.- Your road to the life and business you want
MONTH 1- MINDSET SELF IMAGE Part 1
MONTH 2 -SELF IMAGE _ PART II
MONTH 3 -Mindset- Goal Achiever
Month 4-Minset _Visioneerig : Recording your meditations.
Month 5- Mindset tools for the everyday
Month 6-Quarterly Reflection.mp4
MONTH 7-SELF ACCOUNTABILITY.mp4
Self Vision Exercise
How to overcome being overwhelmed in your business - Tactical resources
Money Mindset Live training
Money Mindset with Lexy Enterline 6/20/23
Taking Radical Responsibility in Your Business
Mindset- Tapping exercise to improve your relationship with money $
How to hold yourself accountable
The stuck to empowered
12:13 end of year Hypno-session.m4a
Writing your Money Story- 2/21/24
Gratitude journaling
Resources
How to upload doc to Trello.mov
Basic Canva Training
Resources, Links with discounts etc
Canva 101 ( for content creation)
Trello Basics - Using trello for content creation and repurpose.
Trello basic II - How to use the trello planner for content
LinkedIn 101
Content Hacks to make your life easier
Tapping Meditation for moving from Overwhelm to Calm
Technology & Content
Tech and Content- Oct 30 - What are you selling and content that will support it - building anticipation, engagement, and selling.mp4
Google Business Profile- Content & Tech.mp4
Showing Value through Content- Content and Tech Support w/ Jeanette 8/14/25
Instagram optimized for Google
Instagram: Stories, Reels, Lives both function of IG and strategy
Instagram Live & Instagram Edits
Sales Process & Google Chrome Tab Groups
Intro to Meta Business Suite
Reels, Stories, Posts - Carousels
Content Pillars & Content Reviews
Intentional Content Goals.mp4
Content creation- guidelines on content pillars, structure and some content creation tips.mp4
Canva Bulk Create
Creating Bulk Content with ChatGPT & Canva
Making ChatGPT Work For You
Customizing ChatGPT & A:B Testing Email Marketing
Productivity & Efficiency - Time Blocking & Repurposing Content Idea
Reels, Flodesk, LinkedIn, & shifting priorities that impacts content
Instagram: Repurposing Content Using Collections.mp4
Project Management
Create a Seamless Carousel in Canva for IG and LI + IG Q&A
Creating your own GPT in ChatGPT.mp4
Content Brainstorming and Organizing Photos 10.16.24
Trello Overview.mp4
Creating Content to Support Q4 goals- Oct 16, 2025
Bonus Visual Brand Identity
Be You Brand Visual Branding Training _ ONE _ By Sierra Lin Design.mp4
Be You Brand Visual Branding Training _ TWO _ By Sierra Lin Design - 1280 × 720px.mp4
Be You Brand Visual Branding Training _ THREE _ By Sierra Lin Design - 1280 × 720px.mp4
Be You Brand Visual Branding Training _ FOUR _ By Sierra Lin Design - 1280 × 720px.mp4
Be You Brand Visual Branding Training _ FIVE _ By Sierra Lin Design - 1280 × 720px.mp4
Canva Mood Board Templates:
Canva Font Pairing Templates
Canva Logo Templates
BONUS-PHOTOGRAPHY FOR SOCIAL MEDIA 101
Photography for social 101 (2).pdf
Photography DIY
BONUS-EXPERT TRAININGS
Amanda: How to use AI to make Content Creation Faster 8/14/23
How to get rid of distractions w/ Alejandra Marquez
2-23 SALES START WAY BEFORE THE SALE w/ Elena Cicotelli
WorkLifeBalance(MLombardi).mp4
linkedIn training-Melissa Henault .mp4
Expert Training with Rebecca Cafiero & breath work with guest Daisy Mack.mp4
Business insurance basics, what you need to have peace of mind w/ Cassidy Arbeli
Simplifying Your Digital Systems with Expert trainer Kristen Day.mp4
How to protect Your Business w/ owner & founder AMBER GILORMO The Boutique Lawyer
Sell Without Getting Sued.pdf
How to elevate your image to be more of who you are at any stage in your business with Fashion Stylist Abby Young (1/17/24)
Human Design w/ expert trainer Nicole Laino
Booking Workshop with Matrasa Ferguson
Co-Working/Hot Seat/Live Calls - October, November, December
Tech and Content Call - workshop style 1/8/26
Be you Brand Weekly Office Hours & Hotseat - Jan 6 2026
Content and Tech Support w/ Jeanette- Dec 18, 2025
Be you Brand Weekly Office Hours & Hotseat - Dec 16 2025
Office Hours & Hot Seat 12.10.25
Content & Tech Support- Dec 4 2025.mp4
Be you Brand Weekly Office Hours & Hotseat - 12/2/2025
co-working and mindset 11/24/25
Content & Tech - workshop style - 11/20/25
Be you Brand Weekly Office Hours & Hotseat - 11/19/25
Content Messaging- Content & Tech Support w/ Jeanette 11.6.25
Office Hours & Hot Seat w/ Ati 11.4.25
Office Hours & Hot Seat w/ Ati 10.28.25
Office Hours & Hot Seat w/ Ati 10.21.25
Coworking and Mindset w/ Lexy & Jeanette 10.20.25
Office Hours & Hot Seat w/ Ati 10.14.25
Content & Tech Support w: Jeanette Oct 8.mp4
Office Hours and Hot Seat w/ Ati Oct 7, 2025
Co-working and mindset oct 6.mp4
NEW Be You Brand Academy Welcome Call Oct 6.mp4
LIVE CALLS
12-22 YEAR PLANNING STRATEGIC PLANNING
2-9-22 Brandstory overview.mp4
YOU PERSONAL BRAND UNIQUE STYLE EXERCISE REPLAY
BRAND STORY REVIEWS-LIVE CALL 11-3.mp4
10/27 Live Call- Brand Story vs Brand Biography development
January 4th, 2023- LIVE Class- 90 day sprints EXECUTION/PLANNING Q&A
Products
Course
Section
Lesson
Booking Workshop with Matrasa Ferguson
Booking Workshop with Matrasa Ferguson
Be you Brand Academy
Buy now
Learn more
Welcome to Be You Brand-START HERE
WELCOME TO BE YOU BRAND!
1- Save login to this portal
2-Academy Roadmap Checklist
3 -Download the Be You Brand Academy Google Calendar
4 -Fill out your on boarding questionnaire
5 -Download Slack
Quick links
Week 1- Kickoff Module! Six Steps to Clarity
Steps To Clarity Intro
Step 1 - Self Assessment
Step 2 _ Mindset
Step 3-Vision for your life.mp4
Step 4-Vision -Your Business
Step 5 Start your Mindset journey
Step 6 - Your Initial Offer
This section is
delayed by 7 days.
MODULE 1 -THE BIG PICTURE Of your Brand and Business
Be you Brand : 3 phases of building your brand
The Formula for Brand Clarity + I help statement
Understanding The Cycle of content Creation + Customer journey
This section is
delayed by 14 days.
MODULE 2-BRAND STRATEGY- In Depth Self Discovery
You Personal & Business Why
Crafting your Mission + Vision Statements
Brand Biography- the foundations to your brand stories
Personal Brand Story Writing Format LIVE TRAINING
Monthly + QuarterlySocial Media Audit
This section is
delayed by 30 days.
MODULE 3-BRAND STRATEGY - IDEAL CLIENT
1-Personal Branding VS Content Pillars-Market research intro
1-ACTION TASK- PersonalBrand Pillars + I help Statement +Market Research.pdf
Understanding your Ideal client Avatar .mp4
Ideal Client Avatar- What are they saying?
Costumer Experience ( brand voice-costumer touch points)
YOUR BRAND PERSONALITY
This section is
delayed by 45 days.
MODULE 4-Content Creation Mastery- The Vehicle for your Brand
Content Creation 101
social-media-copy-101-training.mp4
Content and Potency
Content Creation Checklist (1).pdf
Systemizing your content Creation WEEKDAY SYSTEM
Repurposing your content + WEEKLY THEME SYSTEM + Video Lesson
The 3 Types of Content FOR CONVERTING Followers into PAYING CLIENTS
OFFER BASED CONTENT CREATION
Reels training BE you BRAND.mp4
Instagram reels 101 Training.pdf
Content Creation going back to Basics when your business is growing
Creating Carousels in IG
Organizing Your Content: Using Mind mapping
This section is
delayed by 70 days.
Be you Brand - LEVERAGING VIDEO to Grow your Brand- Content
GOING LIVE VIDEO TRAINING.mp4
Going LIVE CHALLENGE- CLICK HERE TO GET STARTED
Going Live Guidelines Cheatsheet.pdf
INSTAGRAM Trainings
Instagram Training 101
Highlights COVER training.mp4
How to use #HASHTAGS on social media
Email Marketing
Email Marketing 101 w/ guest speaker Elise Cruz
Email marketing 101 Q&A watch after Elise's training
Email Marketing 101 - PART II
Email Marketing 101 PART 3 w/ guest speaker Elise Cruz.mp4
Email Marketing 101 Workshop
MODULE 5-VISIBILITY/ REACH GROWTH
Visibility 90 Day Sprint
BYB Networking 101 - Part 1 .mp4
BYB Networking 101 - Part 2.mp4
BYB Networking 101 Part 3 Attendees Q&A.mp4
What to do after networking_The follow up strategy.mp4
Creating Win Win Collaborations
MODULE 6-SALES
Lead Generation 101 PART 1
Profit Planning session
Profit planning Q&A
Networking 1-2-3 are essential for success under lead generation
Lead Generation Scripts and resources ( Trello leads tracking board )
How To Do A Sales Call (update 2025)
Sales Call Blueprint _2025 Updated
MODULE 7 -MINDSET.- Your road to the life and business you want
MONTH 1- MINDSET SELF IMAGE Part 1
MONTH 2 -SELF IMAGE _ PART II
MONTH 3 -Mindset- Goal Achiever
Month 4-Minset _Visioneerig : Recording your meditations.
Month 5- Mindset tools for the everyday
Month 6-Quarterly Reflection.mp4
MONTH 7-SELF ACCOUNTABILITY.mp4
Self Vision Exercise
How to overcome being overwhelmed in your business - Tactical resources
Money Mindset Live training
Money Mindset with Lexy Enterline 6/20/23
Taking Radical Responsibility in Your Business
Mindset- Tapping exercise to improve your relationship with money $
How to hold yourself accountable
The stuck to empowered
12:13 end of year Hypno-session.m4a
Writing your Money Story- 2/21/24
Gratitude journaling
Resources
How to upload doc to Trello.mov
Basic Canva Training
Resources, Links with discounts etc
Canva 101 ( for content creation)
Trello Basics - Using trello for content creation and repurpose.
Trello basic II - How to use the trello planner for content
LinkedIn 101
Content Hacks to make your life easier
Tapping Meditation for moving from Overwhelm to Calm
Technology & Content
Tech and Content- Oct 30 - What are you selling and content that will support it - building anticipation, engagement, and selling.mp4
Google Business Profile- Content & Tech.mp4
Showing Value through Content- Content and Tech Support w/ Jeanette 8/14/25
Instagram optimized for Google
Instagram: Stories, Reels, Lives both function of IG and strategy
Instagram Live & Instagram Edits
Sales Process & Google Chrome Tab Groups
Intro to Meta Business Suite
Reels, Stories, Posts - Carousels
Content Pillars & Content Reviews
Intentional Content Goals.mp4
Content creation- guidelines on content pillars, structure and some content creation tips.mp4
Canva Bulk Create
Creating Bulk Content with ChatGPT & Canva
Making ChatGPT Work For You
Customizing ChatGPT & A:B Testing Email Marketing
Productivity & Efficiency - Time Blocking & Repurposing Content Idea
Reels, Flodesk, LinkedIn, & shifting priorities that impacts content
Instagram: Repurposing Content Using Collections.mp4
Project Management
Create a Seamless Carousel in Canva for IG and LI + IG Q&A
Creating your own GPT in ChatGPT.mp4
Content Brainstorming and Organizing Photos 10.16.24
Trello Overview.mp4
Creating Content to Support Q4 goals- Oct 16, 2025
Bonus Visual Brand Identity
Be You Brand Visual Branding Training _ ONE _ By Sierra Lin Design.mp4
Be You Brand Visual Branding Training _ TWO _ By Sierra Lin Design - 1280 × 720px.mp4
Be You Brand Visual Branding Training _ THREE _ By Sierra Lin Design - 1280 × 720px.mp4
Be You Brand Visual Branding Training _ FOUR _ By Sierra Lin Design - 1280 × 720px.mp4
Be You Brand Visual Branding Training _ FIVE _ By Sierra Lin Design - 1280 × 720px.mp4
Canva Mood Board Templates:
Canva Font Pairing Templates
Canva Logo Templates
BONUS-PHOTOGRAPHY FOR SOCIAL MEDIA 101
Photography for social 101 (2).pdf
Photography DIY
BONUS-EXPERT TRAININGS
Amanda: How to use AI to make Content Creation Faster 8/14/23
How to get rid of distractions w/ Alejandra Marquez
2-23 SALES START WAY BEFORE THE SALE w/ Elena Cicotelli
WorkLifeBalance(MLombardi).mp4
linkedIn training-Melissa Henault .mp4
Expert Training with Rebecca Cafiero & breath work with guest Daisy Mack.mp4
Business insurance basics, what you need to have peace of mind w/ Cassidy Arbeli
Simplifying Your Digital Systems with Expert trainer Kristen Day.mp4
How to protect Your Business w/ owner & founder AMBER GILORMO The Boutique Lawyer
Sell Without Getting Sued.pdf
How to elevate your image to be more of who you are at any stage in your business with Fashion Stylist Abby Young (1/17/24)
Human Design w/ expert trainer Nicole Laino
Booking Workshop with Matrasa Ferguson
Co-Working/Hot Seat/Live Calls - October, November, December
Tech and Content Call - workshop style 1/8/26
Be you Brand Weekly Office Hours & Hotseat - Jan 6 2026
Content and Tech Support w/ Jeanette- Dec 18, 2025
Be you Brand Weekly Office Hours & Hotseat - Dec 16 2025
Office Hours & Hot Seat 12.10.25
Content & Tech Support- Dec 4 2025.mp4
Be you Brand Weekly Office Hours & Hotseat - 12/2/2025
co-working and mindset 11/24/25
Content & Tech - workshop style - 11/20/25
Be you Brand Weekly Office Hours & Hotseat - 11/19/25
Content Messaging- Content & Tech Support w/ Jeanette 11.6.25
Office Hours & Hot Seat w/ Ati 11.4.25
Office Hours & Hot Seat w/ Ati 10.28.25
Office Hours & Hot Seat w/ Ati 10.21.25
Coworking and Mindset w/ Lexy & Jeanette 10.20.25
Office Hours & Hot Seat w/ Ati 10.14.25
Content & Tech Support w: Jeanette Oct 8.mp4
Office Hours and Hot Seat w/ Ati Oct 7, 2025
Co-working and mindset oct 6.mp4
NEW Be You Brand Academy Welcome Call Oct 6.mp4
LIVE CALLS
12-22 YEAR PLANNING STRATEGIC PLANNING
2-9-22 Brandstory overview.mp4
YOU PERSONAL BRAND UNIQUE STYLE EXERCISE REPLAY
BRAND STORY REVIEWS-LIVE CALL 11-3.mp4
10/27 Live Call- Brand Story vs Brand Biography development
January 4th, 2023- LIVE Class- 90 day sprints EXECUTION/PLANNING Q&A
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