4 -Fill out your on boarding questionnaire

4 -Fill out your on boarding questionnaire

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Welcome to Be You Brand-START HERE

  • WELCOME TO BE YOU BRAND!5
  • 1- Save login to this portal 2
  • 3 -Download the Be You Brand Academy Google Calendar
  • 4 -Fill out your on boarding questionnaire 3
  • 5 -Download Slack
  • Quick links

MODULE 1 -THE BIG PICTURE Of your Brand and Business

  • Be you Brand : 3 phases of building your brand4
  • The Formula for Brand Clarity + I help statement2
  • Understanding The Cycle of content Creation + Customer journey1

MODULE 2-BRAND STRATEGY- In Depth Self Discovery

Delayed 7 days

  • You Personal & Business Why5
  • Crafting your Mission + Vision Statements
  • Brand Biography- the foundations to your brand stories2
  • Write Your Personal Brand Story (Founder → Transformation Framework)
  • Monthly + QuarterlySocial Media Audit 1

MODULE 3-BRAND STRATEGY - IDEAL CLIENT

Delayed 14 days

  • 1-Personal Branding VS Content Pillars-Market research intro
  • 1-ACTION TASK- PersonalBrand Pillars + I help Statement +Market Research.pdf
  • Understanding your Ideal client Avatar .mp4
  • Ideal Client Avatar- What are they saying?
  • Costumer Experience ( brand voice-costumer touch points)
  • YOUR BRAND PERSONALITY2

MODULE 4-Content Creation Mastery- The Vehicle for your Brand

Delayed 30 days

  • Content Creation 1011
  • social-media-copy-101-training.mp4
  • Content and Potency
  • Content Creation Checklist (1).pdf
  • Systemizing your content Creation WEEKDAY SYSTEM
  • Repurposing your content + WEEKLY THEME SYSTEM + Video Lesson
  • The 3 Types of Content FOR CONVERTING Followers into PAYING CLIENTS
  • OFFER BASED CONTENT CREATION
  • Reels training BE you BRAND.mp4
  • Instagram reels 101 Training.pdf
  • Content Creation going back to Basics when your business is growing 1
  • Creating Carousels in IG 1

Be you Brand - LEVERAGING VIDEO to Grow your Brand- Content

Delayed 45 days

  • GOING LIVE VIDEO TRAINING.mp4
  • Going LIVE CHALLENGE- CLICK HERE TO GET STARTED2
  • Going Live Guidelines Cheatsheet.pdf

INSTAGRAM Trainings

  • Instagram Training 101
  • Highlights COVER training.mp41

Email Marketing

  • Email Marketing 101 w/ guest speaker Elise Cruz
  • Email marketing 101 Q&A watch after Elise's training
  • Email Marketing 101 - PART II
  • Email Marketing 101 PART 3 w/ guest speaker Elise Cruz.mp41
  • Email Marketing 101 Workshop

MODULE 5-VISIBILITY/ REACH GROWTH

  • Visibility 90 Day Sprint 2
  • BYB Networking 101 - Part 1 .mp4
  • BYB Networking 101 - Part 2.mp4
  • BYB Networking 101 Part 3 Attendees Q&A.mp4
  • What to do after networking_The follow up strategy.mp4
  • Creating Win Win Collaborations

MODULE 6-SALES

  • Lead Generation 101 PART 1
  • Profit Planning session
  • Profit planning Q&A
  • Networking 1-2-3 are essential for success under lead generation
  • Lead Generation Scripts and resources ( Trello leads tracking board )
  • How To Do A Sales Call (update 2025)
  • Sales Call Blueprint _2025 Updated
  • Q2 Profit Planning Workshop (2026)

MODULE 7 -MINDSET.- Your road to the life and business you want

  • MONTH 1- MINDSET SELF IMAGE Part 17
  • MONTH 2 -SELF IMAGE _ PART II3
  • MONTH 3 -Mindset- Goal Achiever
  • Month 4-Minset _Visioneerig : Recording your meditations.
  • Month 5- Mindset tools for the everyday1
  • Month 6-Quarterly Reflection.mp4
  • MONTH 7-SELF ACCOUNTABILITY.mp4
  • Self Vision Exercise
  • How to overcome being overwhelmed in your business - Tactical resources
  • Money Mindset Live training2
  • Money Mindset with Lexy Enterline 6/20/23
  • Taking Radical Responsibility in Your Business
  • Mindset- Tapping exercise to improve your relationship with money $
  • How to hold yourself accountable
  • The stuck to empowered
  • 12:13 end of year Hypno-session.m4a

Resources

  • How to upload doc to Trello.mov1
  • Basic Canva Training1
  • Resources, Links with discounts etc
  • Canva 101 ( for content creation)
  • Trello Basics - Using trello for content creation and repurpose.
  • Trello basic II - How to use the trello planner for content
  • LinkedIn 101
  • Content Hacks to make your life easier
  • Tapping Meditation for moving from Overwhelm to Calm

Technology & Content

  • Tech and Content- Oct 30 - What are you selling and content that will support it - building anticipation, engagement, and selling.mp4
  • Google Business Profile- Content & Tech.mp4
  • Instagram optimized for Google
  • Instagram: Stories, Reels, Lives both function of IG and strategy
  • Instagram Live & Instagram Edits
  • Intro to Meta Business Suite
  • Reels, Stories, Posts - Carousels
  • Intentional Content Goals.mp4
  • Content creation- guidelines on content pillars, structure and some content creation tips.mp4
  • Canva Bulk Create
  • Creating Bulk Content with ChatGPT & Canva
  • Customizing ChatGPT & A:B Testing Email Marketing
  • Productivity & Efficiency - Time Blocking & Repurposing Content Idea
  • Reels, Flodesk, LinkedIn, & shifting priorities that impacts content
  • Instagram: Repurposing Content Using Collections.mp4
  • Project Management
  • Create a Seamless Carousel in Canva for IG and LI + IG Q&A
  • Creating your own GPT in ChatGPT.mp4
  • Content Brainstorming and Organizing Photos 10.16.24
  • Trello Overview.mp4
  • Creating Content to Support Q4 goals- Oct 16, 2025

Bonus Visual Brand Identity

  • Be You Brand Visual Branding Training _ ONE _ By Sierra Lin Design.mp4
  • Be You Brand Visual Branding Training _ TWO _ By Sierra Lin Design - 1280 × 720px.mp41
  • Be You Brand Visual Branding Training _ THREE _ By Sierra Lin Design - 1280 × 720px.mp4
  • Be You Brand Visual Branding Training _ FOUR _ By Sierra Lin Design - 1280 × 720px.mp4
  • Be You Brand Visual Branding Training _ FIVE _ By Sierra Lin Design - 1280 × 720px.mp4
  • Canva Mood Board Templates:
  • Canva Font Pairing Templates
  • Canva Logo Templates

BONUS-PHOTOGRAPHY FOR SOCIAL MEDIA 101

Delayed 0 days

  • Photography for social 101 (2).pdf
  • Photography DIY 1

BONUS-EXPERT TRAININGS

  • Amanda: How to use AI to make Content Creation Faster 8/14/23
  • How to get rid of distractions w/ Alejandra Marquez
  • 2-23 SALES START WAY BEFORE THE SALE w/ Elena Cicotelli
  • WorkLifeBalance(MLombardi).mp4
  • linkedIn training-Melissa Henault .mp41
  • Business insurance basics, what you need to have peace of mind w/ Cassidy Arbeli
  • Expert Training with Rebecca Cafiero & breath work with guest Daisy Mack.mp4
  • Simplifying Your Digital Systems with Expert trainer Kristen Day.mp4
  • How to protect Your Business w/ owner & founder AMBER GILORMO The Boutique Lawyer1
  • Sell Without Getting Sued.pdf
  • How to elevate your image to be more of who you are at any stage in your business with Fashion Stylist Abby Young (1/17/24)
  • Human Design w/ expert trainer Nicole Laino
  • Booking Workshop with Matrasa Ferguson

Co-Working/Hot Seat/Live Calls - March

  • Content Lab - Apr 2 2026
  • Office Hours & Hotseat - Mar 31 2026
  • Office Hours & Hot Seat 3.24.26
  • Content & Tech Support 3/19/26
  • CoWorking & Mindset 3.18.26
  • Be you Brand Weekly Office Hours & Hotseat - Mar 10 2026
  • Be you Brand Weekly Office Hours & Hotseat - Mar 3 2026

LIVE CALLS

  • 12-22 YEAR PLANNING STRATEGIC PLANNING
  • 2-9-22 Brandstory overview.mp4
  • YOU PERSONAL BRAND UNIQUE STYLE EXERCISE REPLAY
  • BRAND STORY REVIEWS-LIVE CALL 11-3.mp4
  • 10/27 Live Call- Brand Story vs Brand Biography development
  • January 4th, 2023- LIVE Class- 90 day sprints EXECUTION/PLANNING Q&A